The National Association of Microfinance Banks (NAMB) is bedeviled by inactive website, to make matters worse is the President who do not pick calls or respond to Short Message Service (SMS). The latest information on the website was posted on July 8, 2014 with headline:
“CBN assures NAMB of support; MFBs veritable tool for nation building – CIBN President; NAMB elects new officers and another posted on April 18, 2013 with headline: “Executive secretary warns of the activities of fraudsters,” among others.From indications, it is about one year since the association posted information on its website.
Vanguard findings show that MfBs that are members of the association are even more active on their website than the mother association. Example is LAPO Microfinance Bank (MfB) which latest post was in May and Accion MfB in February.A research into the benefits of making websites active shows that: “The more engaged a website visitors are, the more time they spend on the site.
The more time they spend on the site, the more likely they are to feel connected to the brand. The more connected they feel to the brand the more they will register, tell their friends and keep coming back for more.
These things don’t work in a vacuum, they must weave together to workseamlessly.”NAMB’s VisionThe association has a vision to be the internationally respected industry representative of Nigerian Microfinance Banks by simulating innovative and sustainable microfinance practices that guarantee financial inclusion and wealth creation for the economically active poorNAMB must wakeup, website should never be static to encourage more participation and patronage of this sub sector, it is imperative that the association ponder on these: “You can’t fix a leaky faucet if you don’t know where the drip is coming from, similarly, how can you fix a website if you don’t know where your problems and your successes lie? Site analytics are critical if you want to increase conversations on your site.Furthermore, most directors either don’t have the capabilities or aren’t using the key reports that provide crucial information in figuring out what is working for their site and what isn't analyze your site. Use the information. Make changes! Websites should never be static. You can always tweak to find what peaks the interests of your users and they will always be happy when new information comes along.Importance of website according to Superanalyst.net,
The main reason it is important for businesses to have a website is how people are likely to find you. These days most people will go online and research products and companies before they make a purchase, ifyou don’t have a website you are missing out on all of potential business.“A website is also important because it helps you establish credibility as a business. There are actually still quite a few small businesses that don’t have a website and without one this is exactly what they will remain.
If you don’t have a website that you can refer people to, potential customers are going to assume that you are a small time company that does not take their business seriously. Once you establish this reputation it is going to be hard to make sales.“Clearly there are still a lot of small businesses that do not have websites, there are various reasons for this but mostly it comes down to the belief that they are expensive.It is rather surprising how much small business owners believe a website will cost them.
In truth a website can be built for very little money and if you are on a tight budget you can even get free websites. Remember you don’t need a giant ten thousand page website for your business, just a simple site that tells people about your company and your products will be more than enough.
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